About us

Attire Central is more than a fashion label; it is a home for creativity and collaboration. As a parent brand, it brings together unique fashion and lifestyle identities under one name, creating a space where individuality is celebrated and innovation is nurtured. Our journey began with in-house brands such as Athlena, designed for women who seek modest yet empowering activewear, and Bunny & Bear, a playful and stylish clothing line for kids. These sub-brands reflect the spirit of Attire Central: modern, thoughtful, and rooted in quality.

But Attire Central is not limited to its own creations. It is a growing collective that welcomes other brands to join the family. By becoming part of Attire Central, partner labels find a platform that amplifies their presence while allowing them to stay true to their own story. Together, we create an ecosystem where brands can thrive side by side, benefiting from shared values and a strong identity that unites them. If you are a fashion or lifestyle brand looking to expand your reach, strengthen your presence, and grow within a collaborative ecosystem, Attire Central is your destination. Together, we can redefine what it means to be part of a brand collective.

The Central Hub for Fashion and Lifestyle

Attire Central is a powerful new alliance, uniting the expertise of developer Inara Technologies, design leader Sourcing Commerce, and manufacturing pioneer United Apparel. Our vision is to become the central hub for fashion and lifestyle, empowering individuality and fostering collaboration. We offer a diverse community of brands for customers who value both style and substance. Here, every brand adds a new thread to the fabric of our story, creating a destination built on creativity and authentic connection.

Join us and let's shape the future of fashion, together.